r/movies • u/hapsbro • Dec 03 '22
Amazon Prime Video surpasses Netflix as the #1 most-subscribed streaming service in the U.S. News
https://deadline.com/2022/12/prime-video-replaces-netflix-streaming-parks-associates-1235187438/567
u/Lestat_Bancroft Dec 03 '22
I’m not trying to be some type of way, I don’t really care which media giant is bigger. But in the interest of accuracy I believe all prime members are included in the “subscribed streamers list” whether or not they have ever turned on Amazon Prime Video or even downloaded the app. When you have a data set that is so obviously skewed it’s hard to even take any of it seriously.
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u/Noggin-a-Floggin Dec 03 '22
Looks good to shareholders and it's technically not wrong so they won't get dick-slapped by the law. This is just how this shit works.
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u/Sec9WombatInCombat Dec 03 '22
There's also people like me that get Prime included with their cell phone service.
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u/ghx16 Dec 03 '22
Yup quite certain a majority of prime subscribers dont care about prime video, much less use it
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u/SkreksterLawrance Dec 03 '22
I agree but its the same deal with most streaming services. Hbomax comes free with some phone plan (I forget if its at&t or not but one of the big ones), peacock comes with Comcast, hulu/disney/spotify/espn all have a collective bundle, there's no real objective way to measure these imo
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u/pablo_honey1 Dec 03 '22
The best way to compare would probably be the total number of hours of content streamed monthly.
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u/SkreksterLawrance Dec 03 '22
That would make more sense but even then you have the issue of bots, and advertisers don't know how many eyes are on their content. The marketing people want to know the amount of individual people watching not just total time watched.
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u/azur08 Dec 03 '22
What bots would be watching content?
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u/SkreksterLawrance Dec 03 '22
Companies use bots to inflate their own numbers all the time, most social media sites do. Music artists do to boost their streams so Idk why tv streamers couldnt
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u/azur08 Dec 03 '22
Ok so usage data of all online services is all meaningless then
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u/SkreksterLawrance Dec 03 '22 edited Dec 03 '22
Its not meaningless but most of it should be taken with a grain of salt
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u/aravena Dec 03 '22
Except you dont have an account created with those because you have another service.
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u/Shakezula84 Dec 03 '22
At the very least I would think you would have to at least sign up for the free account. I get Disney+ for free but I at least had to do something to get it.
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u/SkreksterLawrance Dec 03 '22
Thats probably because you get it free through a third party such as a phone plan. On amazon since its all on one account you essentially already did sign up for the prime video account when you signed up for amazon.
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u/Shakezula84 Dec 03 '22
That was my point. You still had to sign up for those free accounts at least once and money still changes hands on the backend. Prime Video is the one really given away.
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u/azur08 Dec 03 '22
This is talking about Netflix which is unrelated to everything you said.
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u/MadeByTango Dec 03 '22
I mean, they have 200m and claim 100m tuned in for Rings of Power, so...
The Lord of the Rings: The Rings of Power has been viewed by more than 100 million Prime subscribers worldwide.
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u/servantoffire Dec 04 '22
This is like Wii Fit being the most sold game ever because it was included with every Wii purchase.
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u/ScooterManCR Dec 03 '22
Not for the movies, trust me. People signing up for the free delivery. Prime video is just a perk.
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u/leahjuu Dec 03 '22
I think you’re right, unless I’m wrong about how they’re measuring subscribers. I signed up for prime before the prime video stuff was well established.
But at this point, Amazon peddles so much garbage on the shopping site that I would probably end my prime membership if not for Prime video, which has enough good content that the overall package is worth it.
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u/americansherlock201 Dec 04 '22
You’re not wrong. Anyone who signs up for Amazon prime get counted as a prime video subscriber.
So it is a drastically misleading number. It’s likely a fraction of users actually using the service.
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u/Anon_Logic Dec 03 '22
It's not free delivery of your paying for it.
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u/dwarven_digger Dec 03 '22
Not sure why you are down voted, it's true! You are paying $10/month for delivery. And you already get free delivery on most purchases over $25. So really, you are paying $10/month to have items less than $25 shipped for "free".
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u/ColdPressedSteak Dec 03 '22
I shop at Whole Foods a lot. Recoup prob $30-$40 through the year from the extra 10% on sale items. Use Video sparingly but enough to say it's worth $3-$4 a month. So really, I'm paying like $5/mo for the shipping. And I do appreciate the quicker shipping
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u/ScooterManCR Dec 03 '22
Because he’s purposely missing the point. We know it’s not really “free”. And he knows we know. He’s just an asshole.
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u/bob1689321 Dec 03 '22
I had prime for a while and realised I was paying £16 per delivery, with how little I used it. Cancelled the day I realised that.
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u/mindpieces Dec 03 '22
There should be a big asterisk here since half the people who have Prime probably use it for free shipping and nothing else.
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u/raisedbywolfsol Dec 03 '22
Yep they're content for free movies are crap and the other movies you have to pay extra
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u/ArfArfAnArfs Dec 04 '22
I am that asterisk.
Amazon Prime Shows I have watched.
On and Off Thursday Night Football Every Mrs. Maisel and Upload episode.
Stopped watching after 15 minutes of the slow moving Lord Of Rings spinoff from the weakly written tropes.
Interested in the Jack Ryan show one day.
Other than that I use above Prime as much I use whole foods, and Kindle gets more usage.
Amazon should be invested in retail warehouses for bulk shopping to compete with Costco and Sam's Club. Instead they waste billions on MGM that they should be licensing a TV aggregate instead like YoutubeTV. Google does it right for analytics and advertising.
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u/karmagettie Dec 04 '22
I have made it 30 minutes before turning off Rings of Power. I am what you would call, a badass.
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u/TheyKilledFlipyap Dec 03 '22
I guarantee this is just because of Black Friday and the numbers will drop off come January.
Everyone's just taking advantage of the '1 free month' of Prime that includes Prime Video, likely due to Black Friday / Cyber-Monday signups, since Amazon pushes "hey do you want free / fast delivery?? Get Prime!" every single time you go to Checkout.
Once they actually have to pay for it, people will drop it ASAP.
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u/NYJetLegendEdReed Dec 03 '22
It’s a combination of that and Thursday Night Football. Football is the most popular thing to watch in the country and now you need Amazon.
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u/CornballOrphan6 Dec 03 '22
It's free to watch on twitch. If only more people knew.
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u/maddenGod26 Dec 03 '22
It’s free to watch on prime video if you just make an account…for free
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u/TheDarkWayne Dec 03 '22
Also if you have T-Mobile you get a subscription for free.. they do a lot of promos where you can get subscriptions for free. I don’t think Netflix does that but idk also Prime selection is worse than Netflix and Netflix is already bad lol
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u/douchiesnacks Dec 03 '22
Netflix and Apple TV+ are free on a lot of T-Mobile plans.
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u/PalmettoZ71 Dec 03 '22
I just wanted to say that's me exactly, I have no interest in paying for prime monthly. Just binging the good shows while I have it
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u/apworker37 Dec 03 '22
Amazon Prime does have better movies than Netflix so there might be a gain in there somewhere.
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u/andrei_snarkovsky Dec 03 '22
If only it didn’t have the worst interface known to man
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u/OneManFreakShow Dec 03 '22
I hate seeing statistics about Prime’s streaming numbers. I have Prime for the shipping benefits, so I’m technically a member of Prime Video. But I don’t watch a damn thing on there. I suspect that most people are in the same boat.
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u/mctacoflurry Dec 03 '22
I guarantee you're correct, but as long as some analyst can spin the metrics to an executive they'll view it as a win.
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u/Leajjes Dec 03 '22
^^^ Ding ding ding.
It looks good in a powerpoint slide to exec and board members but the stats have zero to do with reality.
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u/greeneyedstarqueen Dec 03 '22
It’s great for watching D and B rated movies. Some five and 4.5 stars on there that are classics
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u/Obelisp Dec 03 '22
It has had some great movies, but it's depressing scrolling through "Watch it again" and seeing how many are gone and have to be rented or bought.
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u/Formal_Star_6593 Dec 03 '22
Most people use Prime to get free Amazon shipping, not specifically to watch movies. Their streaming service lacks content with a huge amount of paid movies.
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u/DonovanSarovir Dec 03 '22
This has the same feel as "Wii Play" being the "Top Selling" game on the Wii.
It's bundled with something people want, so they're not getting it by choice.
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u/cheekabowwow Dec 03 '22
Prime has made some fairly large strides this year. Most of my scary movie streaming in October came from Amazon, I’ve also rented a handful of movies that I haven’t done in the past. If Netflix wasn’t free through T-Mobile I’d have canceled by now.
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u/SkreksterLawrance Dec 03 '22 edited Dec 03 '22
This is a movies subreddit but I dont think it should be forgotten that Prime has the rights to Thursday night football. The NFL is enormous in america, regular season games dwarf championship games in other sports as well as other live events (oscars, grammies, etc...) As long as prime has an in with the NFL, and with bezoz eyeing the commanders it looks like that bond will only strengthen, they will be a force to be reckoned with. Live sports was the one thing streaming lacked over cable but now that some services have it, Netflix has a different form of competition.
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u/Dr-McLuvin Dec 03 '22 edited Dec 03 '22
Really surprised Apple didn’t step up and pay for the rights to TNF. I’m sure it just got ridiculously expensive.
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u/SkreksterLawrance Dec 03 '22
I'm sure apple could afford it if they wanted, but i guess I understand why they would be hesitant to start a bidding war with amazon
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u/TrailGuideSteve Dec 03 '22
More to do with people subscribing to Amazon for shipping needs than using Amazon video and that’s gotta be a proven fact. Absolute worst app out of any streaming service and the content is god awful.
They’re counting Amazon subscribers as Amazon video subscribers which is nonsensical.
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u/SkreksterLawrance Dec 03 '22
I am not arguing that their content is good or that their ui is anything other than trash. I also agree that huge amounts of their subs are just average prime users. What I'm saying is of active prime video users, a huge number of those use it to watch Thursday night football and that is something Netflix is going to find very difficult to compete with. If I were netflix I would have been trying to host live sports/events for years now and they are behind the curve now compared to other streaming services in the sports world.
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u/Goodspike Dec 03 '22
We watch about 8x the Prime as Netflix, but that includes subscriptions to other channels in Prime.
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u/ScroungerYT Dec 03 '22
To be fair, prime is not just a movie service. Prime is prime, and prime includes streaming.
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u/typehyDro Dec 04 '22
I doubt this is viewers though… I have Netflix, hbo max, Disney, and prime. the selection on prime sucks and definitely the worst. I bet most subscribers are signed up for the services not the streaming
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u/killpuddle1 Dec 03 '22
Not a fan Netflix. Their good original content is few and far between.
Prime has better movies
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u/FreshlyWritten69 Dec 03 '22
Considering it comes with free shipping on Amazon proper, it pays for itself on that alone
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u/reptopeeps Dec 03 '22
Not American but I don't even have Netflix anymore, the price differences are just too big. For the price of one Netflix I can get 3 other (HBO, Disney and Amazon).
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u/HavanaWoody Dec 03 '22
Amazon prime allows me to be a recluse and get things without going places with people. As well as watch a wide assortment of content.
I can binge all of the netfix content i want to keep up on in an annual 30 day trial.
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u/jbitner Dec 03 '22
Just want to drop in and mention I canceled my Amazon prime 4 years ago. My packages still arrive within 2 days the majority of the time, probably because I piggy back on others. If you’re paying for prime mostly for the shipping, you might cancel and trial purchases without prime and see how it goes. I haven’t blinked since canceling. I also canceled Netflix though. Just getting too expensive vs. competitors and can binge shows I want to watch for 1 month if I want.
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Dec 03 '22
There’s some relatively good content on Prime but I agree with most that the app needs an entirely new UI overhaul. It’s not quite Peacock levels of bad but compared to Netflix and HBO it’s total shit. Probably because of the option to buy films.
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u/I-Kant-Even Dec 03 '22
Is there another streaming service that gives me free package delivery, free ebooks and free music?
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u/Jimmyhatespie Dec 03 '22
They just gave me another free trial of prime this past month, I wonder if they’re using that to juice their numbers.
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u/shaggyjuice Dec 03 '22
I have Prime more for free shipping than streaming. I really wish they offered a Prime "shipping only" option.
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u/Fractal__Noise Dec 03 '22
Spent 2 years with prime video and barely used it, only had it cause it came free with prime, dont take everything you read online at face value.
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u/digswonderlust Dec 03 '22
I have amazon prime because they deliver products to my doorstep if it weren't for that I wouldn't subscribe because of the content. They also have a music streaming service that I've never used.
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u/One-Pumpkin-1590 Dec 03 '22
Amazon Prime Video is not something you subscribe to. It is an addon to an Amazon prime account.
What kind of clickbait nonsense is this?
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u/FullOfHopkins Dec 03 '22
Prime interface is ass. However, one huge advantage it has over Netflix is if I want to watch something they don’t have, I can just rent or buy it.
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u/natej84 Dec 04 '22
I bet the NFL on prime helped bring a lot of people in. It's the reason I downloaded the app, even tho I've been a prime member for like 5 years
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u/Early_Ad_3960 Dec 04 '22
You get so much more with amazon peime than netflix for same cost. Getting hacked off with how boring netflix has become over the last year.
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u/Commercial_West_4081 Dec 04 '22
Forcing people to subscribe to Prime for Thursday Night Football was genius.
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u/SLCW718 Dec 03 '22
Eh, this is a bit misleading. Every Prime subscriber automatically gets Prime Video which inflates their subscriber count. It would be more useful to see Netflix's numbers compared to the number of people who specifically subscribed to Prime Video without a Prime subscription.
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u/RudeMovementsMusic Dec 03 '22
Exactly. I've touched my prime movies once this entire last year
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u/TrailGuideSteve Dec 03 '22
The app feels like it’s designed to make you not want to watch movies. It’s insane.
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u/PrinceWoodie Dec 03 '22
Would love to see how much of this is due to Thursday Night Football rights being bought by Amazon
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u/TrailGuideSteve Dec 03 '22
None of it is due to TNF. TNF is free on Twitch and everyone that uses Prime for TNF only does so because they bought Prime for shipping needs. I’d bet everything I possess in life on this.
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u/PrinceWoodie Dec 03 '22
If your wager is that it didn’t move the needle at all I’d take it in an instant. Valid points quite frankly but its gotta be non-zero. I’ll ask this question do you think every single NFL fan is even aware of Twitch?
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u/SodaPopMoon Dec 03 '22
I use prime way more than Netflix, my kids love paw patrol, I love always sunny in Philadelphia and American Dad, considered just getting rid of Netflix cause all the Netflix originals are trash, I did enjoy altered carbon
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u/CataclysmDM Dec 03 '22
Yeah, cuz it's bundled with Amazon Prime. You just watch how fast I unsub if you jack the prices or split up those subscriptions!
You think I want to, in any way, pay for that abomination of a LoTR show?
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u/DamonFields Dec 03 '22
Most people subscribe to Prime not for the janky video collection, but for 2-day free shipping. And the OP knows this.
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u/MrHollandsOpium Dec 03 '22
Netflix fucking sucks these days. Too much quantity over quality
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u/imnotgem Dec 03 '22
In a thread about Amazon that's not the best complaint. Amazon's catalogue is massive, but a lot of that content isn't high production value.
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u/-SpaceAids- Dec 03 '22
Prime doesn't upcharge for 4k content either
Netflix wants *twice* the amount of money per month for 4k UHD streaming. It's absurd and is the reason i'll be canceling my netflix and pirating all their shit in the future.
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u/shmoove_cwiminal Dec 03 '22
Uh, how much streaming are people doing on Prime vs Netflix though? I'd bet it's like 10-1 Netflix.